Nielsen

GARTNER® RECOGNIZES NIELSEN MARKETING CLOUD AS A CHALLENGER IN THE MQ FOR DIGITAL MARKETING HUBS

 

 

ACCESS YOUR COMPLIMENTARY COPY OF THE GARTNER MQ FOR DIGITAL MARKETING HUBS 2017.

Nielsen Marketing Cloud was recognized as a Challenger in the Magic Quadrant following Gartner’s independent evaluation of 22 digital marketing hubs. Each vendor is evaluated on the completeness of its vision and its ability to execute against it. This includes criteria such as Customer Experience, Product, Overall Viability and Market Understanding.

We believe our placement in the Challengers’ quadrant further validates Nielsen Marketing Cloud as a preeminent marketing stack that combines world-class Nielsen audience data, technology and analytics in a fully integrated platform.

WHAT MAKES IT UNIQUE?

Data

Relevant, high-performing marketing relies on high-quality consumer and media data—and no one provides more accurate, validated audience data at scale than Nielsen. It’s in our DNA.

Technology

The next generation Nielsen DMP gives you the most advanced audience data management, segmentation and advanced machine learning capabilities available.  It instantly connects you to the widest spectrum of marketing applications across channels including programmatic, website, mobile, video, search, email and social media platforms. 

Analytics

Our always-on analytics and attribution applications help you immediately measure the impact of your marketing tactics so you can optimize every aspect of your campaign while it’s running.

 

 

Access the Report