Nielsen Marketing Cloud was recognized as a Challenger in the Magic Quadrant following Gartner’s independent evaluation of 22 digital marketing hubs. Each vendor is evaluated on the completeness of its vision and its ability to execute against it. This includes criteria such as Customer Experience, Product, Overall Viability and Market Understanding.
We believe our placement in the Challengers’ quadrant further validates Nielsen Marketing Cloud as a preeminent marketing stack that combines world-class Nielsen audience data, technology and analytics in a fully integrated platform.
Relevant, high-performing marketing relies on high-quality consumer and media data—and no one provides more accurate, validated audience data at scale than Nielsen. It’s in our DNA.
The next generation Nielsen DMP gives you the most advanced audience data management, segmentation and advanced machine learning capabilities available. It instantly connects you to the widest spectrum of marketing applications across channels including programmatic, website, mobile, video, search, email and social media platforms.
Our always-on analytics and attribution applications help you immediately measure the impact of your marketing tactics so you can optimize every aspect of your campaign while it’s running.