PLAN WITH CONFIDENCE BY UNDERSTANDING, REACHING AND ENGAGING YOUR AUDIENCE.
Fill out the form to learn how the Nielsen Data Management Platform (DMP) can help you:
- Combine 1st, 2nd and 3rd party data to gain a complete view of customers across devices, from what they watch and buy.
- Customize, model and adapt your audiences with over 60,000 built-in segments and Nielsen AI's powerful audience optimization capabilities.
- Deliver personalized advertising and content across all paid and owned marketing channels.
- Act immediately on campaign analytics and sales attribution insights to improve marketing performance.
Nielsen DMP, a core Nielsen Marketing Cloud application, provides a single view of your customers across all offline, online and mobile channels. It provides deep consumer insights that help you more effectively engage existing customers and find new prospects that match your most important customer criteria.